Meet our founder

Hi! Rachel Moss here, Founder and CEO of Subject Swim. I wanted to introduce myself so that you knew there was a real person behind the scenes, building this brand and making your swimwear!

I grew up in Philadelphia, which made me scrappy, honest, and unafraid to use my car horn despite making Vermont my home for 16 years. I am a Capricorn who values direct, real conversations and getting sh*t done. I am a radical feminist with big dreams and a passion for helping other women achieve theirs. I graduated from college with a BA in Political Science and spent 8 years working for campaigns in progressive politics and for community-based non-profits, gradually awakening to the idea that power to create real change could live within the business community. So I got an MBA at the Tuck School of Business and spent the last 6 years learning to use business as a force for good. I worked as a Brand Manager focused on innovation and product development at a leading natural household products brand. But it was time for a new, big, scary challenge so that I grow my impact and take my work to the next level.

I dream that Subject Swim can be a beacon of light and power for all of the women who are struggling to feel like they are beautiful, confident, and enough, exactly as they are. I am thrilled that you are here and welcome you to this movement to shift the mission, mindset and products of an entire industry!

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That’s me in the front, running straight into the oncoming waves, before I learned to be scared of getting knocked down.

Rachel Moss